ZERO HEAT Love that effortless, air-dried look, but not the frizzy unruliness that comes with those blow-dry-free days? NEW Joico Zero Heat is the no-heat,...
MOISTURE RECOVERY SHAMPOO When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each...
K-PAK INTENSE HYDRATOR There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring...
JOIFULL VOLUMIZING CONDITIONER Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without...
Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield...
JOICO JoiGel Medium 250ml Here’s Why You’ll Love It There’s a whole lot more to JoiGel Medium than just manageable hold. Consider it your do-everything...
JOIGEL FIRM STYLING GEL We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand...
POWER SPRAY FAST-DRY FINISHING SPRAY Imagine a hairspray that gives you ultra-firm hold… the finest aerosol mist, increases shine by 170%… saves your style from...
K-PAK COLOR THERAPY CONDITIONER You can choose a shampoo that avoids stripping hair of beautiful, new color… but you’ll double your efforts if you reach...
LUSTER LOCK TREATMENT K-PAK COLOR THERAPY INSTANT SHINE & REPAIR TREATMENT Pick this lock and we’ll steal your heart! This instant shine and repair miracle...
Here’s Why You’ll Love It Uniquely hydrating ingredients deliver a satiny sheen with carved-out separation…and not a hint of parched, crunchy strands. Quick-drying, natural satin...
K-PAK COLOR THERAPY SHAMPOO A gentle cleanser that never strips your strands, and actually doubles the life of your haircolor's vibrancy and longevity. It's a...
K-PAK DEEP PENETRATING RECONSTRUCTOR Our award-winning, Deep-Penetrating Reconstructor—known as The 5-Minute Miracle—has a cult following that’s truly unparalleled. A powerful combination of amino acids and...
Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results...
Joico's Colorful Anti-Fade Conditioner protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results...
K-PAK SHAMPOO Turn your cleansing into the first step of a reconstruction process specifically designed for any hair type that’s been through the ringer. Whether...
K-PAK CONDITIONER On a mission to repair hair that’s been assaulted by the rigors of heat styling and chemical services, K-PAK Conditioner zeroes in on...
COLOR BALANCE BLUE SHAMPOO Our true-blue formula that color corrects on contact, instantly banishing those overly warm, orange tones for highlighted or lightened brunettes. Here’s...
MOISTURE RECOVERY TREATMENT BALM Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not...
