JOICO Color Balance Purple Shampoo

COLOR BALANCE PURPLE
SHAMPOO
This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses.
Here’s Why You’ll Love It

Instantly neutralizes brassy and yellow tones for blondes and gray hair

Maintains hair’s vibrancy

Repairs and protects color-treated hair