NEW PRODUCTS

This is the ultimate kit for people who swim in a pool or ocean. Protect your curls from chlorine and salt while nourishing and strengthening...

Tru Earth Fabric Softener⁺ Eco-Strips are the next step in Tru Earth’s ongoing battle to help reduce plastic waste while helping you enjoy a healthier, cleaner, and...

Meet our newest member of the BOOSTA family - BOOSTA PLUS+ Hair Serum, a lightweight and non-greasy leave-in hair treatment that improves the appearance of...

milk_shake cold brunette conditioner is a specific conditioner for brown hair. The special blue pigments contained within the new milk_shake cold brunette range, counteracts the red/orange tones in brown hair,...

milk_shake cold brunette shampoo is a specific shampoo for brown hair. The special blue pigments contained within the new milk_shake cold brunette range, counteracts the red/orange tones in...

Experience weightless hydration with the Body Lotion collection. The ultra-light, fast-absorbing formula features a blend of moisturizing oils—including argan, tsubaki, and evening primrose oils—and soothing...

Joico's Colorful Anti-Fade Conditioner protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results...

Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results...

DETAILS Gentle and effective cleanser for skin in need of hydration. Moroccanoil Body™ Soap is a mild body bar that combines antioxidant-rich argan oil, aloe...

  Experience cleansing hydration with the Shower Gel collection. The highly concentrated, yet gentle formula is infused with antioxidant-rich argan oil to nourish as it...

Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield...

JOIMIST MEDIUM STYLING & FINISHING SPRAY Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of...

The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and...

JOIWHIP DESIGN FOAM Every artist needs their favorite tool… and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume...

JOIGEL FIRM STYLING GEL We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand...

JOIMIST FIRM FINISHING SPRAY How’s your memory? Ours is great… thanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever styled...

POWER WHIP WHIPPED FOAM When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our...

POWER SPRAY FAST-DRY FINISHING SPRAY Imagine a hairspray that gives you ultra-firm hold… the finest aerosol mist, increases shine by 170%… saves your style from...

FLIP TURN VOLUMIZING FINISHING SPRAY We’re talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made the move ten times better with the most exciting...

DETAILS Instant moisture that achieves soft, silky results, Moroccanoil Body™ Dry Body Oil Fragrance Originale infuses skin with the antioxidant-rich, nourishing properties of argan oil...

milk_shake volumizing conditioner milk_shake® volumizing conditioner is a volumizing conditioner for all hair types. This paraben free conditioner provides softness and body without weighing hair down....

milk_shake volumizing shampoo milk_shake® volumizing shampoo is a volumizing shampoo for all hair types. A paraben/sles free shampoo developed to give volume and body without weighing...

K-PAK RECONSTRUCTING CONDITIONER  K-PAK Conditioner goes on a mission to restore hair damaged by heat styling and chemical services. Its lightweight, easy-to-comb-through formula repairs, hydrates,...

K-PAK RECONSTRUCTING SHAMPOO Transform your cleansing into the start of a process specifically designed for any hair type that's been through the wringer. Not matter...

K-PAK COLOR THERAPY SHAMPOO A gentle cleanser that never strips your strands, and actually doubles the life of your haircolor's vibrancy and longevity. It's a...

K-PAK COLOR THERAPY CONDITIONER You can choose a shampoo that avoids stripping hair of beautiful, new color… but you’ll double your efforts if you reach...

For fine to medium hair. Give your hair instant volume and lift with Moroccanoil® Volumizing Mousse for medium to fine hair. This weightless styling volumizer...

For fine to medium hair. Lift roots for big volume. For full body volume and lift, Moroccanoil® Root Boost creates a strong texture at the...