NEW PRODUCTS

True to capturing a classic Sandalwood fragrance with notes of jasmine, cedar wood and jasmine. A fun delicious blend with notes of muguet, pineapple and...

An energy booster of orange and ginger steeped in a light green tea blend. Crisp and complex with sweet citrus and herbaceous notes combines with...

Seal In MoistureAdd ElasticitySulfate-Free Experience a gentle yet effective cleanse that restores moisture, elasticity, and shine to your hair. Infused with the powerful ingredients of...

MoisturizeStrengthenSulfate-free Gently cleanse, strengthen hair and lock in moisture. This sulfate-free shampoo contains vitamin C and plant-based squalane. Massage into wet hair and rinse. Waste...

Reduce BreakageSmooth & ShineSoften Hair Get soft, glossy finish hair. This leave-in serum is enriched with vitamin C. Ideal for dry or damaged hair. Apply...

StrengthenAdd ElasticityMoisturize Add strength, shine and lock in moisture. This nourishing, vegan conditioner contains vitamin C and plant-based squalane. Massage into damp hair, leave for...

RehydrateNourishRevitalize Melt away dryness and rejuvenate your hair with this ultra-moisturizing and nourishing conditioner. Formulated with hyaluronic acid, it hydrates and revitalizes, leaving your locks...

Long-Lasting HoldHigh ShineHumidity Resistant Experience the ultimate in styling control with this ultra-fine mist finishing spray. Enjoy extra-firm hold, superior humidity resistance, and a brilliant...

TexturizeAdd ShineBoost Volume Effortlessly tousle and texturize your hair while adding volume and shine with this lightweight spray. Enriched with our signature Sea Complex, a...

VolumizeRevitalize ScalpSulfate-Free Revitalize your scalp and hair with volume-boosting cleansing. Infused with pea sprout, ginger, ginseng extracts and panthenol, our exclusive Regenerative Complex provides nourishment...

VolumizeNourishLightweight Condition hair and add fuller volume with this weightless conditioner containing panthenol and our exclusive Regenerative Complex, infused with pea sprout, ginger and ginseng...

Soften HairHigh ShineLightweight Rich in organic Moroccan argan oil, add indescribable softness, shine and slip to all hair types with this lightweight and non-greasy formula...

Texturize & Separate With Soft Hold Transform your hairstyle with this clay paste, giving it a texturized and matte finish. Simply apply a small amount...

Brighten BlondesNeutralize BrassSulfate-Free Transform your blonde and silver hair with this vibrant, violet toning shampoo. Simply massage into wet strands and rinse for a brassy-free...

Brighten BlondesNeutralize BrassMoisturize Transform your blonde and silver hair with this vibrant, violet-infused conditioner that eliminates brassy tones while providing essential moisture and shine. Simply...

Protect From HeatFirm HoldHigh Shine Elevate your styling game with AG Spray Gel Thermal Setting Spray! Infused with natural curl enhancers, this firm hold spray...

VolumizeRefresh StyleProtect From Heat Energize and transform your hair with this volumizing spray. Infused with our potent Regenerative Complex featuring pea sprout extract, it adds...

SmoothEnhance ShineSulfate-Free Enhance shine and smoothness and bath hair in a nourishing and creamy lather with this mild, coconut- and argan-infused shampoo. Massage into wet...

NourishEnhance ShineSeal In Moisture Transform dry hair, nourishing each strand to feel super smooth and shiny with this coconut and argan oil infused conditioner. Massage...

Protect From HeatFirm HoldHigh Shine Revitalize your curls with natural curl enhancers! Our firm hold Spray Gel doubles as a thermal protector and won't stick...

Ideal For SwimmersRemove Build UpSulfate-Free Experience the difference of AG RENEW CLARIFYING SHAMPOO! Gently remove product build up, chlorine, and damaging mineral deposits while keeping...

Intense NourishmentStrengthenAdd Elasticity Get stronger, shinier and more radiant hair. This nutrient-rich mask is packed with vitamin C, plant-based squalane and shea butter. Massage into...

Define CurlsSeal In MoistureSilicone-Free Experience separation and long-lasting hold without any stiffness or stickiness with this award-winning curl activator. Our unique Curl Creating Complex, enriched...

Define CurlsFirm HoldHigh Shine Experience a whole new level of shine, hold, and definition with this weightless mousse. Our unique Curl Creating Complex, enriched with...

Create texture and shine in any hair length with AG MOLDING CREAM. This versatile cream is easy to distribute through damp or dry hair and...

Get long-lasting hold, incredible shine and humidity resistance. Bring bounce and achieve strength and natural curl. Our protein-infused styling gel is specially formulated for thick,...

Medium HoldAdd DefinitionHumidity Resistant Achieve a desirable lived-in texture with this medium-hold, humidity-resistant pomade. It adds structure and support to your hair while providing a...

Humidity ProtectionLight HoldHigh Shine Experience frizz-free, humidity-resistant hair with this weightless, flexible finishing spray infused with nourishing argan oil for added shine. Simply spray over...