AG STERLING SILVER TONING SHAMPOO 10OZ

Brighten Blondes
Neutralize Brass
Sulfate-Free

Transform your blonde and silver hair with this vibrant, violet toning shampoo. Simply massage into wet strands and rinse for a brassy-free look. For optimal results, use 1-2 times per week or more to combat stubborn discoloration. Let the powerful formula do the work for you and experience a renewed, beautiful color every time.

Waste less. Save more. It’s easy.
AG shampoos and conditioners are offered in 1 litre pouches to refill regular-sized bottles. This diverts more plastic bottles from landfills and provides up to 45% savings.

Refill Pouches by the Numbers
73% less plastic than our previous plastic bottles
62% less energy to produce

Shop ALL our refill options here!

Ingredients
Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Alaninate, Cocamidopropyl Betaine, Coco-Glucoside, Coco-Betaine, Sodium Cocoyl Isethionate, Sodium Taurine Cocoyl Methyltaurate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Laureth-2, PEG/PPG-120/10 Trimethylolpropane Trioleate, Phenoxyethanol, Glycol Distearate, Hydrogenated Castor Oil, Caprylyl Glycol, Parfum (Fragrance), Citric Acid, Polyquaternium-10, Benzyl Alcohol, Glycerin, Coumarin, Panthenol, Sodium Benzoate, Dimethicone PEG-8 Meadowfoamate, Cinnamidopropyltrimonium Chloride, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Benzoic Acid, Sodium PCA, Alcohol, Tris(Tetramethylhydroxypiperidinol) Citrate, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Pinus Palustris Leaf Extract, Trifolium Pratense (Clover) Extract, Helianthus Annuus (Sunflower) Extract, Potassium Sorbate, Helianthus Annuus (Sunflower) Seed Extract, Magnesium Nitrate, 1,2-Hexanediol, Chlorphenesin, Magnesium Chloride, Sorbic Acid, CI 60730 (Ext Violet 2), CI 42090 (Blue 1), CI 17200 (Red 33)

REAL BEAUTY BELIEVES IN BETTER  
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.