HydrateDefine and SmoothSilicone-Free Quench parched curls, smooth frizz and add definition with moisturizing shea butter, quinoa protein and our exclusive Curl Creating Complex containing rice...
HydrateDefine CurlsSulfate-Free Gently cleanse while moisturizing and activating curls with coconut oil, pea peptides and our exclusive Curl Creating Complex containing rice amino acids and...
MoisturizeStrengthenSulfate-Free Gently cleanse, strengthen hair and lock in moisture. This sulfate-free shampoo contains vitamin C and plant-based squalane. Massage into wet hair and rinse. IngredientsAqua...
Seal In MoistureAdd ElasticitySulfate-Free Gently cleanse hair while restoring moisture, elasticity and shine. This hydrating shampoo is infused with hyaluronic acid and pea peptides. Massage...
Brighten BlondesNeutralize BrassMoisturize Transform your blonde and silver hair with this vibrant, violet-infused conditioner that eliminates brassy tones while providing essential moisture and shine. Simply...
Protect From HeatFirm HoldHigh Shine Elevate your styling game with AG Spray Gel Thermal Setting Spray! Infused with natural curl enhancers, this firm hold spray...
Style RefresherRevitalizerVolumizer For All Hair Types Revitalize your hair by absorbing excess oils with our AG SIMPLY DRY SHAMPOO. Perfect for those who don't wash...
Create WavesTexturizeBoost Volume Transform your hair into beachy waves with the bottled-up power of AG SEA SPRAY BEACHY WAVE FINISH. Our unique formula, enriched with...
Super hydrating snow mushroom for moisture-rich healthy hair. Snow mushroom delivers intense hydration while superfoods such as mango, chia, and avocado oils are blended in...
Clay and volcanic ash for instant body and texture. Increase volume and texture with this paste made from 96% plant-based and naturally derived ingredients, including...
Pea and rice complex for moisturized and defined curls. Elevate your hair game with AG CURL FRESH CURL ENHANCING SHAMPOO. This sulfate-free shampoo uses natural...
Coconut and avocado oils for healthy and happy curls. Rejuvenate and nourish your curls with this silicone-free conditioner, made with 98% plant-based and naturally derived...
Define CurlsCalm FrizzAdd Shine Add softness, reduce frizz and enhance shine to your curls with our Curl Creating Complex, made with rice and tomato extracts....
Protect From HeatProtect ColourAdd Slip and Shine This fast drying, ultra-light thermal protection spray contains our exclusive CARE Complex and is infused with Abyssinian oil....
HydrateDefine CurlsSulfate-Free Activate and nourish your curls with AG CURL REVIVE SHAMPOO. Infused with coconut oil, pea peptides, and our unique Curl Creating Complex featuring...
Get to the root of flat, lifeless hair. Create the optimal environment for healthier and fuller-looking hair. This lightweight volumizer is formulated with our Regenerative...
